Brand

Brand Resources

Official AIM Intelligence logos, colors, and usage rules. Everything on this page is the approved artwork — please download it here instead of recreating or tracing it.
AI, Under Control

Official AIM Intelligence logos, colors, and usage rules. Everything on this page is the approved artwork — please download it here instead of recreating or tracing it.

Download all assets (.zip)

Signature logo

The AIM logo starts from the idea of precise targeting and control. The four axes of the symbol are aligned toward a single center — the role AIM plays in aiming at and controlling AI systems.

On light background
On light background SVG PNG
On dark background
On dark background SVG PNG
Mint
Mint SVG PNG

Symbol

The symbol can stand alone as an app icon, a favicon, or a social profile image. Never adjust the thickness or spacing of the axes.

On light background
On light background SVG PNG
On dark background
On dark background SVG PNG
Mint
Mint SVG PNG

Mono logo

For single-color printing and low-contrast media where the primary palette cannot be reproduced.

Brand color

Click a swatch to copy its HEX. Secondary colors are functional — they carry meaning and must not be used as the representative brand color.

PrimaryAIM Light
HEX
DEDEDE
RGB
234 234 234
CMYK
0 0 0 10
Pantone
Cool Gray 1C
PrimaryAIM Dark
HEX
4F4F4F
RGB
79 79 79
CMYK
5 5 5 80
Pantone
Cool Gray 10C
PointControl Green Mint
HEX
4DD2A7
RGB
77 210 167
CMYK
50 2 45 0
Pantone
564C
SecondaryAttack Red
HEX
FF8770
RGB
255 135 112
CMYK
0 70 68 0
Pantone
2345C

Functional only — attack and threat detection

SecondaryDefense Blue
HEX
6DD0F8
RGB
109 208 248
CMYK
40 10 0 0
Pantone
2975C

Functional only — defense and protection

Clear space & size

Keep clear space of at least half the symbol width (0.5a) around the logo. Minimum size is 40px wide on screen and 1.0cm wide in print.

0.5a
40px wide — minimum on screen
1.0cm wide — minimum in print

Favicon

Use the left mark on light-toned sites and the right one on dark-toned sites.

For light UI
For light UI PNG
For dark UI
For dark UI PNG

Product logos

Each product line has its own symbol and wordmark built on the same grid. A product logo must never be merged with the AIM brand logo — keep a clear hierarchy and enough space between them.

Stinger — on light
Stinger — on light SVG PNG
Stinger — on dark
Stinger — on dark SVG PNG
Stinger — mint
Stinger — mint SVG PNG
Starfort — on light
Starfort — on light SVG PNG
Starfort — on dark
Starfort — on dark SVG PNG
Starfort — mint
Starfort — mint SVG PNG

Product symbols

Stinger symbol — on light
Stinger symbol — on light SVG PNG
Stinger symbol — on dark
Stinger symbol — on dark SVG PNG
Stinger symbol — mint
Stinger symbol — mint SVG PNG
Starfort symbol — on light
Starfort symbol — on light SVG PNG
Starfort symbol — on dark
Starfort symbol — on dark SVG PNG
Starfort symbol — mint
Starfort symbol — mint SVG PNG

Logos for product lines that have not been announced yet are available on request.

Logo usage rules

The examples below are all incorrect. They are drawn here only to show what to avoid.

Do not fill the logo with a gradient.
Aim Intelligence
Do not change the letter case.
Do not distort the logo shape.
Do not change the symbol-to-wordmark ratio.
Do not recolor the symbol or the logo.
Intelligence
Do not add text to the logo.
에임이 통제합니다!
Do not lock the logo up with arbitrary copy.
Do not repeat the symbol as decoration.
Do not place the logo on a busy background.
AI, Under Control
Do not use the symbol as a graphic element.
+
Do not merge the brand logo with a product logo.
Do not combine the logo with another symbol.

Media kit

Image resources for press coverage and team communication.

Press logo — light background
Press logo — light background PNG 1200px
Press logo — dark background
Press logo — dark background PNG 1200px

Leadership portraits

Sangyoon Yu — CEO
Sangyoon Yu — CEO JPG 2400px
Haon Park — CTO
Haon Park — CTO JPG 2400px
Skye Kim — CFO
Skye Kim — CFO JPG 2400px
Youjun Lee — CPO
Youjun Lee — CPO JPG 2400px
Co-founders
Co-founders JPG 2400px

Naming & terms

Naming

Correct
AIM IntelligenceAIM Intelligence Co., Ltd.주식회사 에임인텔리전스

Incorrect
Aim IntelligenceAIM intelligenceA.I.M.AIM-Intelligence

You may

  • Use the logo in news coverage and articles about AIM Intelligence
  • Show the logo when introducing AIM Intelligence as a partner or customer
  • Use the logo in integration and technical documentation

You may not

  • Imply endorsement, certification, or a partnership that does not exist
  • Modify, redraw, recolor, or animate the logo
  • Combine the logo with your own logo, or use it as part of your product name

Anything not covered here — including brand guidelines, key visuals, and other source files — is available on request. Contact us

Based on AIM Brand Guidelines v2.0

aim

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